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Hope Hempstone and Donna Sherard are Technical Advisors for HIV and Communication at Population Services International (PSI). We specialize in interpersonal communication (Donna) and mass media (Hope), and support PSI country platforms in promoting health-related products, services, and behaviors in countries around the world. This blog is one of the ways that we share information about behavior change communication with our colleagues at PSI and elsewhere. Although our work focuses upon HIV prevention, we hope that this blog will provide a forum for discussion of innovations in BCC in a variety of health areas. We look forward to hearing from you!