National Public Radio's popular StoryCorps project invites pairs of community members - friends, partners, parents and children - to record a discussion on the topic of their choice. These conversations are then edited, broadcast (in some cases), and eventually archived at the Library of Congress. This approach, which helps people reflect upon their values and behaviors and personalize realities outside their own lived experience, has interesting potential in the context of BCC interventions. Why not use peer interviews or personal narrative to complement more traditional mass media content or community-level programming, while supporting audience buy-in and normative change?
There are all kinds of potential variations: Directed (themed) conversations or open? Fixed-site recording spaces, or mobile sites (like the StoryCorps van, which travels from city to city and parks in a public area for a few days while community members record their interviews)? Interviews, or looser conversations? On-going programming, or focused activities as a lead-up to a special event like World AIDS Day?
This kind of programming, which is closely linked to radio and video diaries, blogs and vlogs, and participatory media like youth-produced radio and television, is similar to work being done by MTV/Staying Alive and Search for Common Ground, among others. Check out their websites for more information.
For more information on StoryCorps (or to listen to stories), go to: http://www.storycorps.net.