Playing to 40 Million

Art imitates life in the recent film release, “Never Abandon, Never Give Up!” In partnership with the International Labor Organization (ILO), Mega-info Media, the company that runs China’s national railway station television network, launched a short, black and white film aimed at reducing HIV stigma and promoting condom use among the nation’s internal migrant workers. One of the film’s stars, Zhang Xiao Hu, is himself a migrant worker living with HIV. Hu was the nation’s first migrant worker to speak publicly about his HIV status.

 

The film is part of a larger, multi-channel BCC program targeting migrant workers across China. Sponsored by the ILO, China’s Ministry of Labour and the China State Council AIDS Working Committee Organization, the campaign, “Hometown Fellows,” is a collaboration with 19 large-scale companies in the construction, mining and transport sectors in China’s provinces most impacted by HIV. The film, which addresses high HIV-related stigma and low condom use among migrants, will be screened over a three month period in national railways stations in 450 cities. It is likely to be seen by 40 million people.

 

The Hometown Fellows campaign taps into powerful social networks among migrant workers who often move together from rural areas to work in large cities throughout China. These workers share a strong social bond based on their common provincial origin. Campaign channels, including the film, radio spots and peer education in the workplace, all deliver key messages through migrant voices.

 

Check out the Charlie-Chaplin style short here.

Comments

[Cialis Online]

excellent information about Never Abandon, Never Give Up

[Online Pharmacy]

It is a Very Nice Post
http://www.8pills.com/buy-cialis.html

[bathmateus]

good posting.i like it. thank u. :)-

http://www.bathmateus.com">bathmate

[Nick Matyas]

It's a nice posting ,i like it ,
thank you for this kind of posting,
this is a real good page.

http://www.webroyalty.com

[Dentist Roseville]

The risk of HIV transmission occurring after any potential exposure to bodily fluids is poorly defined. The highest risk sexual activity, however, is thought to be anal intercourse without a condom. In this case, the risk of infection may be as high as 3%-5% for each exposure. The risk is probably less for vaginal intercourse without a condom and even less for oral sex without a latex barrier. Despite the fact that no single sexual exposure carries a high risk of contagion, HIV infection can occur after even one sexual event. Thus, people must always be diligent in protecting themselves from potential infection.

[haier lcd tv parts]

David mirkin, the turn boil at the extent, led the wrist-computer in stretch because he had well composed a position himself.

[Swift PAT]

We are Specialists in Portable Appliance Testing (PAT) carrying PAT Testing Nationally covering; England, Scotland, Ireland and Wales - With No Call Out or VAT If you need a PAT Testing service for the first time,Feel over-charged by your current service or just want a engineer to check over your electrical appliances.Our fully qualified engineers can take care of all your PAT Testing quickly, Professionally and easily.Maintaining the highest levels of electrical safety. Take a look around our site http://www.swiftpat.com/pattesting.html to find out more about Swift PAT.LTD or even to gather information on the actual PAT Testing Process.