Atlanta's Hartsfield-Jackson airport recently launched a new initiative to keep their facilities "opening-day fresh" and discourage littering. The strategy: write lyrics that encourage cleanliness, slap 'em on R & B classic tracks, and pipe the new songs over the intercom. Whether or not you believe that Shake Your Groove Thingwill make people clean up their Burger King wrappers, the idea raises an interesting BCC-related question: when does the familiar become too familiar? Will people notice that the lyrics have been changed, or simply register a familiar tune and ignore it? Or will hundreds of passengers perk up, thinking they're hearing an old favorite, and chuckle quietly when they pick up on the newly sanitized (no pun intended) lyrics?
For the full story (including a truly surreal remake of Fantastic Voyage called Our Concessions), check out yesterday's story on CNN.