Today's Washington Post contained an interesting article on the use of pleasure in promoting safer sex (see our post "Bringing Sexy Back" from August 2008) to young people in India. It is well established that fear-based approaches are not effective with this audience; are messages that highlight sensuality a better option? Also worth noting - pleasure-focused programming is most in vogue in countries with concentrated HIV epidemics in Europe, North America, and Asia. Is talking about risk reduction as pleasure still resonant and relevant in the context of a generalized epidemic, in which the public mood with regard to HIV/AIDS may be more somber?
Read the full article at: Indian Youth Festival Puts Sexy Back in Dialogue About Safe Sex