Check out this news story on a PSA about safer sex made by elderly members of a local JCC in Florida. A great example of audience-driven BCC - it would be interesting to know how they plan to actually use the video!
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PSI Resources
- BCC Catalogue
This website provides a catalogue of BCC materials that have been developed by PSI’s Country Offices, addressing a variety of health issues. - PSI Research & Metrics
- PSI HIV Newsletter
Social Marketing and BCC Blogs