CDC and UGA recently partnered on a project to develop "personal PSAs" (PPSAs) for National Testing Day. Sounds kind of old-school, right? Think again. The 32 PPSAs were developed by Atlanta college students in the course of a single day using cell phones. The videos, which were disseminated through YouTube, other websites, and cell phones, paired field teams of college students with professional producers, who helped them edit their footage - a fact that the program team believes was critical to both the quality of the PPSAs and the success of the campaign. UGA and CDC provided the students with basic training on HIV/AIDS, as well as key messages, but left the rest of the creative process to the teams, allowing for truly participatory (if not actually user generated) media. Some PPSAs were found to have been circulated within social networks as far away as Tanzania and Botswana - not bad given that they were only promoted in eleven American cities. An evaluation of the campaign is currently in the works. Check out the PPSAs on the UGA website. Kind of makes you want to buy an I-Phone, doesn't it?