I couldn't resist one more post for National HIV Testing Day to share a specific campaign developed a couple of years ago by our office in Zambia to address the fact that in a country with such high HIV prevalence, relatively few people knew their HIV status. They wanted a campaign that would simultaneously address behavioral barriers to testing and encourage people to want to know their status while emphasizing the high quality and confidential counseling and testing services available through New Start clinics.
Their campaign used teaser billboards and posters throughout Zambia that asked "I know, do you?" which were followed up by additional billboards and television and radio spots that tied this tagline to the importance of knowing one's status and seeking counseling and testing services from New Start. To support the campaign, people who tested and received their results from New Start received a yellow bracelet with the campaign tagline. These bracelets ultimately became incredibly popular.