Cell phones are increasingly being used as media channels to convey health-related information. Cell phones are being integrated into interventions as a communication tool to foster treatment adherence, to offer social support for smoking cessation, and to share facts and information. A recent article highlights a creative use for cell phones for HIV prevention.
XA campaign in the Republic of Georgia sponsored by UNICEF is using cell phones to transmit a 20-minute film about HIV prevention to youth around the country. The film will be split into 5 segments and the pieces will be sent individually to youth who have contact with peer educators through UNICEF-funded activities. The hope is that these videos will become “viral” as youth forward them on to their friends, who forward them on to their friends, and so forth. Program managers hope the movie segments raise awareness about HIV and spark a discourse about HIV prevention among young people. While most Georgian youth younger than age 25 have cell phones and blue tooth capability, this intervention has the potential to have vast reach.